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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea Bill Schley
Libristo kod: 11604594
Nakladnici N W WIDENER, travanj 2010
Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiti... Cijeli opis
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Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like

Informacije o knjizi

Puni naziv Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
Autor Bill Schley, Jr. Carl Nichols
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2010
Broj stranica 224
EAN 9780982694176
ISBN 0982694172
Libristo kod 11604594
Nakladnici N W WIDENER
Težina 318
Dimenzije 140 x 216 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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