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Wally Olins: The Brand Handbook

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Wally Olins: The Brand Handbook Wally Olins
Libristo kod: 04088076
Nakladnici Thames & Hudson Ltd, lipanj 2008
Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why... Cijeli opis
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Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

Informacije o knjizi

Puni naziv Wally Olins: The Brand Handbook
Autor Wally Olins
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2008
Broj stranica 112
EAN 9780500514085
ISBN 0500514089
Libristo kod 04088076
Nakladnici Thames & Hudson Ltd
Težina 482
Dimenzije 176 x 228 x 17
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