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Video Game Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Video Game Marketing Peter Zackariasson
Libristo kod: 10041367
Nakladnici Taylor & Francis Ltd, rujan 2016
This textbook is a much-needed guide to the essential principles of marketing from the ground up, ap... Cijeli opis
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This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.

Informacije o knjizi

Puni naziv Video Game Marketing
Autor Peter Zackariasson, Mikolaj Dymek
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 156
EAN 9781138812277
ISBN 9781138812277
Libristo kod 10041367
Nakladnici Taylor & Francis Ltd
Težina 268
Dimenzije 218 x 272 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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