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Value Chain Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Value Chain Marketing Stephanie Hintze
Libristo kod: 14563200
Nakladnici Springer International Publishing AG, rujan 2016
żValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation res... Cijeli opis
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żValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Informacije o knjizi

Puni naziv Value Chain Marketing
Autor Stephanie Hintze
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 259
EAN 9783319384788
ISBN 9783319384788
Libristo kod 14563200
Nakladnici Springer International Publishing AG
Težina 4277
Dimenzije 155 x 235 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Computing & Information Technology > Graphical & digital media applications > 3D graphics & modelling
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