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Value Chain Marketing

Name: Value Chain Marketing
Brand: Springer International Publishing AG
SKU: 05182502
Price: 61.56 EUR
Availability: InStock

Stephanie Hintze

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 05182502

Nakladnici Springer International Publishing AG, prosinac 2014

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resis... Cijeli opis

Libristo kod: 05182502

154 b

61.56 €

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Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Informacije o knjizi

Puni naziv Value Chain Marketing

Autor Stephanie Hintze

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2014

Broj stranica 259

EAN 9783319113753

ISBN 3319113755

Libristo kod 05182502

Nakladnici Springer International Publishing AG

Težina 5443

Dimenzije 155 x 235 x 244

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation

Computing & Information Technology > Graphical & digital media applications > 3D graphics & modelling

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