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UnSelling

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga UnSelling Scott Stratten
Libristo kod: 02749177
Nakladnici John Wiley & Sons Inc, rujan 2014
Selling has changed. Don't get left behind UnSelling looks at the ever-changing relationship betwee... Cijeli opis
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Selling has changed. Don't get left behind UnSelling looks at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? * Topics covered include how to take the pulse of customers, companies, and industries * Explains how not to market ahead of the customer curve * Provides Outrage Outreach & reactionary content

Informacije o knjizi

Puni naziv UnSelling
Autor Scott Stratten
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 240
EAN 9781118943007
ISBN 1118943007
Libristo kod 02749177
Nakladnici John Wiley & Sons Inc
Težina 428
Dimenzije 181 x 244 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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