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Understanding and Profiting from Intellectual Property

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Understanding and Profiting from Intellectual Property D. Yang
Libristo kod: 02966765
Nakladnici Springer Palgrave Macmillan, studeni 2007
A new look at the strategic and managerial issues surrounding intellectual property (IP) and interna... Cijeli opis
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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Informacije o knjizi

Puni naziv Understanding and Profiting from Intellectual Property
Autor D. Yang
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 309
EAN 9781349543168
Libristo kod 02966765
Nakladnici Springer Palgrave Macmillan
Težina 422
Dimenzije 140 x 216 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
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