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Unconscious Branding

Name: Unconscious Branding
Brand: PALGRAVE MACMILLAN
SKU: 02357077
Price: 16.29 EUR
Availability: InStock

Praet Douglas Van

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02357077

Nakladnici PALGRAVE MACMILLAN, ožujak 2014

If consumers make decisions unconsciously, why do we persist in asking them directly through traditi... Cijeli opis

Libristo kod: 02357077

41 b

16.29 €

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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.