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More than fifty years ago, Professor R. S. Rivlin pioneered developments in both the theory and experiments of rubber elasticity. These together with his other fundamental studies contributed to a revitalization of the theory of finite elasticity, which had been dormant, since the basic understanding was completed in the nineteenth century. This book with chapters on foundation, models, universal results, wave propagation, qualitative theory and phase transitions, indicates that the subject he reinvigorated has remainded remarkably vibran and has continued to present significant deep mathematical and experimental challenges.