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Tilt

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Tilt Niraj Dawar
Libristo kod: 01419946
Nakladnici Harvard Business Review Press, studeni 2013
Most businesses are still looking for competitive advantage in the places it used to be rather than... Cijeli opis
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Most businesses are still looking for competitive advantage in the places it used to be rather than where it is to be found today - "downstream" in interactions with customers. Marketing professor Niraj Dawar explains this big shift, and how to leverage it.

Informacije o knjizi

Puni naziv Tilt
Autor Niraj Dawar
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 240
EAN 9781422187173
ISBN 1422187179
Libristo kod 01419946
Nakladnici Harvard Business Review Press
Težina 456
Dimenzije 152 x 242 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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