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Think Like Your Customer

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Think Like Your Customer Bill Stinnett
Libristo kod: 04010892
Nakladnici MCGRAW-HILL Professional, studeni 2004
Offers marketing professionals a framework for understanding the inner workings of a business; knowi... Cijeli opis
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Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.

Informacije o knjizi

Puni naziv Think Like Your Customer
Autor Bill Stinnett
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2004
Broj stranica 288
EAN 9780071441889
ISBN 0071441883
Libristo kod 04010892
Nakladnici MCGRAW-HILL Professional
Težina 395
Dimenzije 154 x 229 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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