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Theory of Grocery Shopping

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Theory of Grocery Shopping Shelley L Koch
Libristo kod: 01255193
Nakladnici Bloomsbury Publishing, listopad 2012
Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry she... Cijeli opis
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Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry shelves and tables. A Theory of Grocery Shopping explores the social organization of grocery shopping by linking the lived experience of grocery shoppers and retail managers in the US with information transmitted by nutritionists, government employees, financial advisors, journalists, health care providers and marketers, who influence the way we think about and perform the work of shopping for a household's food. The author provides insight into the contradictory messages that shape how consumers provision their households, and details how consumers respond to these messages. The book challenges the consumer choice model that places responsibility on the shopper for making the "right" choice at the grocery store, thereby ignoring the larger social forces at work, which determine what products are available and how they get to the shelves.

Informacije o knjizi

Puni naziv Theory of Grocery Shopping
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 144
EAN 9780857851505
ISBN 0857851500
Libristo kod 01255193
Težina 358
Dimenzije 156 x 241 x 16
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