Transforming Power of Business-to-Business Electronic Business

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Linz (Wirtschaftswissenschaften, Unternehmensführung), language: English, abstract: Inhaltsangabe:Abstract:§At the beginning of the 21st century Internet-based B2B e-Business is the ultimate driving force and transforming power in traditional business - the Old-Economy - and its continuous evolution toward a truly networked and globalized economic system. §This paper develops a holistic definition and classification of e-Business in general and B2B e-Business in particular. It provides concepts to describe and categorise the development of B2B e-Business, the emerging opportunities of B2B e-Business, and how B2B e-Business shapes and transforms the goals, strategies, structures and processes of a traditional firm in the Old-Economy. §The paper concludes with a discussion of selected strategic issues of B2B e-Business. The goal is to show that B2B e-Business means the advent of the next generation of business, just as the industrialisation did 200 years ago. §Inhaltsverzeichnis:Table of Contents:§Introduction§1.1Internet based B2B e-Business -The rise of a new economic era9§1.1.1The Automotive Industry- the case for B2B e-Business12§1.1.2A lack of common definitions and categorisations15§1.2Objectives17§1.3Limitations18§2.Methodology20§2.1Research Background20§2.2Research Approach22§2.2.1Inductive vs. deductive research approach23§2.2.2Qualitative vs. quantitative research approach24§2.3Research Methods25§2.3.1Desk research - document analysis26§2.3.2Field Research - qualitative interviews26§2.3.2.1Unstructured interview27§2.3.2.2Semi-structured interview28§2.4Data Sources29§2.4.1Secondary data29§2.4.2Primary data31§2.5Data Analysis32§2.6Frame of reference32§3.Porters value chain and value system35§3.1Value chain§3.2Value system38§3.3Supply chain40§3.4Demand chain40§3.5Value chain & value System vs. supply chain & demand chain41§4.e-Business - The e-Volution of business43§4.1Internet Revolution vs. e-Business Evolution46§4.1.1The case for incremental change50§4.2e-Business - A change of paradigms52§4.2.1The birth and death of the e56§4.2.2The EURO Metaphor58§4.3B2B e-Business - the driving forte of e-Business60§4.4B2B e-Business - an innovative and transforming power65§5.e-Business - holistic approach68§5.1The nature of e-Business71§5.2The evolutionary context of e-Business72§5.3The reversion of the traditional value chain and value system75§5.4The 4 generic dimensions of e-Business - A classification77§5.4.1Business-to-Business e-Business80§5.4.1.1B2B e-Business - integrating the value system82§5.4.2Business-to-Consumer e-Business84§5.4.3Business-to-Direct-Environment e-Business85§5.4.4Intra-Business e-Business86§5.4.4.1IB e-Business - integrating the value chain89§5.4.5e-Business91§5.5Internet & Co. - Networks are taking over the business world92§5.5.1Intranet93§5.5.2Extranet98§5.5.3Internet100§5.5.4Portals - Where you get it all in one100§5.6e-Business vs. e-Commerce102§5.6.1e-Commerce103§5.6.2e-Business103§5.711 assumptions for the e-Business Transformation104§5.8Global Policy Directives for e-Business106§6.From fragmented of integrated e-Business108§6.1The e-Business Integration Matrix110§6.1.1The intra-organisational dimension111§6.1.1.1Fragmented IB e-Business111§6.1.1.2Integrated IB e-Business112§6.1.2The inter-organisational dimension112§6.1.2.1Fragmented B2B e-Business112§6.1.2.2Integrated B2B e-Business1...