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Reputable Firm

Name: Reputable Firm
Brand: Springer International Publishing AG
SKU: 18051519
Price: 72.22 EUR
Availability: InStock

Pekka Aula

Jouni Heinonen

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 18051519

Nakladnici Springer International Publishing AG, kolovoz 2016

This book revisits the concept of reputation, bringing it up to date with the era of social media an... Cijeli opis

Libristo kod: 18051519

181 b

72.22 €

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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'?tre and a guarantor of trust.

Informacije o knjizi

Puni naziv Reputable Firm

Autor Pekka Aula, Jouni Heinonen

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2016

Broj stranica 214

EAN 9783319372648

ISBN 3319372645

Libristo kod 18051519

Nakladnici Springer International Publishing AG

Težina 3518

Dimenzije 155 x 235 x 12

Kategorija

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries

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