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Reputable Firm

Name: Reputable Firm
Brand: Springer International Publishing AG
SKU: 09378379
Price: 72.22 EUR
Availability: InStock

Pekka Aula

Jouni Heinonen

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 09378379

Nakladnici Springer International Publishing AG, listopad 2015

This book revisits the concept of reputation, bringing it up to date with the era of social media an... Cijeli opis

Libristo kod: 09378379

181 b

72.22 €

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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'ętre and a guarantor of trust.

Informacije o knjizi

Puni naziv Reputable Firm

Autor Pekka Aula, Jouni Heinonen

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2015

Broj stranica 214

EAN 9783319220079

ISBN 3319220071

Libristo kod 09378379

Nakladnici Springer International Publishing AG

Težina 496

Dimenzije 163 x 247 x 18

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Management & management techniques

Economics, Finance, Business & Management > Business & Management > Business communication & presentation

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries

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