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Political Marketing Game

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Political Marketing Game Jennifer Lees-Marshment
Libristo kod: 12042713
Nakladnici Palgrave Macmillan, siječanj 2011
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews...
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Informacije o knjizi

Puni naziv Political Marketing Game
Autor Jennifer Lees-Marshment
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 259
EAN 9781349359448
Libristo kod 12042713
Nakladnici Palgrave Macmillan
Težina 350
Dimenzije 140 x 216 x 15

Kategorija

Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political structure & processes > Political structures: democracy
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Politics & government > Political science & theory
Society & Social Sciences > Politics & government > Comparative politics
Economics, Finance, Business & Management > Industry & industrial studies
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