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Sustainable Marketing of Cultural and Heritage Tourism

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Sustainable Marketing of Cultural and Heritage Tourism Deepak Chhabra
Libristo kod: 06725863
Nakladnici Taylor & Francis Ltd, travanj 2010
Through a discussion and analysis of the literature and practices, this book aims to propose a marke... Cijeli opis
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Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers.

Informacije o knjizi

Puni naziv Sustainable Marketing of Cultural and Heritage Tourism
Autor Deepak Chhabra
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2010
Broj stranica 256
EAN 9780415777049
ISBN 9780415777049
Libristo kod 06725863
Nakladnici Taylor & Francis Ltd
Težina 518
Dimenzije 166 x 240 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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