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Strategic Public Relations Counseling

Name: Strategic Public Relations Counseling
Brand: University Press of America
SKU: 04934187
Price: 110.27 EUR
Availability: InStock

Norman R. Nager

Richard H. Truitt

Jezik

Engleski

Knjiga Meki uvez

Nakladnici University Press of America, listopad 1991

Drawing on the experience and vision of more than 200 experts in the United States and Canada, this... Cijeli opis

Libristo kod: 04934187

277 b

110.27 €

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Drawing on the experience and vision of more than 200 experts in the United States and Canada, this book analyzes the impact of trends that cut across the entire industry and cites a number of case histories to illustrate how different firms handle challenging questions and opportunities. Provides insights on a wide range of topics: creativity; the audit and problem solving bases of objectivity; new research designs; client relations strategies and client-side perspectives, relationships with advertising agencies and much more. Originally published by Longman in 1987.

Informacije o knjizi

Puni naziv Strategic Public Relations Counseling

Autor Norman R. Nager, Richard H. Truitt

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 1991

Broj stranica 392

EAN 9780819183316

ISBN 0819183318

Libristo kod 04934187

Nakladnici University Press of America

Težina 513

Dimenzije 165 x 229 x 21

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations

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