phone +385 21 784 0072
LIBRISTO 0
Besplatna dostava Overseas kurirskom službom iznad 59.99 €
Overseas 4.99 € Pošta 4.99 € DPD 5.99 € GLS 3.99 € GLS paketomat 3.49 € Box Now 4.49 €
phone Kontakt phoneKako kupovati
Besplatna dostava putem Box Now paketomata i Overseas kurirske službe iznad 59,99 €!

Strategic Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Strategic Marketing David W. Cravens
Libristo kod: 11304497
Nakladnici MCGRAW HILL/IRWIN PROFESSIONAL, lipanj 1999
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the... Cijeli opis
? points 358 b
142.61 €
50 % šanse Pretražit ćemo cijeli svijet Kada ću dobiti knjigu?

30 dana za povrat kupljenih proizvoda

Moglo bi vas zanimati i

Cultures of Optimism Oliver Bennett / Meki uvez
common.buy 61.46 €
The Mothman's Shadow Jason Strange / Meki uvez
common.buy 8.17 €
Le Titanic Canadien: L'Empress of Ireland Willis John 1954- Auteur / Meki uvez
common.buy 14.02 €
Napa Valley's Jewish Heritage Henry Michalski / Meki uvez
common.buy 21.49 €
Why Europe Is Lesbian and Gay Friendly (and Why America Never Will Be) Angelia R. Wilson / Meki uvez
common.buy 43.29 €

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award.

Informacije o knjizi

Puni naziv Strategic Marketing
Autor David W. Cravens
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1999
Broj stranica 752
EAN 9780070275430
ISBN 0070275432
Libristo kod 11304497
Nakladnici MCGRAW HILL/IRWIN PROFESSIONAL
Težina 1406
Dimenzije 205 x 239 x 33

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Poklonite ovu knjigu još danas
To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimca

Prijava

Prijavite se na svoj račun. Još nemate Libristo račun? Otvorite ga odmah!

 
obvezno
obvezno
Zaboravljena zaporka

Nemate račun? Ostvarite pogodnosti uz Libristo račun!

Sve ćete imati pod kontrolom uz Libristo račun.

Otvoriti Libristo račun