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Strategic Marketing for Non-Profit Organisations

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Strategic Marketing for Non-Profit Organisations Philip Kotler
Libristo kod: 02382296
Nakladnici PEARSON Education Limited, studeni 2013
For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonpr...
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For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Informacije o knjizi

Puni naziv Strategic Marketing for Non-Profit Organisations
Autor Philip Kotler
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 480
EAN 9781292042749
ISBN 1292042745
Libristo kod 02382296
Nakladnici PEARSON Education Limited
Težina 1178
Dimenzije 216 x 276 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Non-profitmaking organizations
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
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