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Strategic Brand Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Strategic Brand Management Rosenbaum-Elliott
Libristo kod: 19193245
Nakladnici Oxford University Press, kolovoz 2018
The only textbook that builds upon the traditional branding models to fully explore the emotional, s...
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Brand Portfolio Strategy David A Aaker / Meki uvez
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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Informacije o knjizi

Puni naziv Strategic Brand Management
Autor Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management), Larry (International Con
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 368
EAN 9780198797807
ISBN 9780198797807
Libristo kod 19193245
Nakladnici Oxford University Press
Težina 782
Dimenzije 188 x 245 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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