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Storytelling

Name: Storytelling
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 04333780
Price: 58.68 EUR
Availability: InStock

Klaus Fog

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04333780

Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, lipanj 2010

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future wil... Cijeli opis

Libristo kod: 04333780

148 b

58.68 €

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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.