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Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf Carl MacInnes
Libristo kod: 17603876
Nakladnici Createspace Independent Publishing Platform, ožujak 2016
This book offers a different take on shopper marketing: using insights from neuromarketing, it explo... Cijeli opis
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This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the

Informacije o knjizi

Puni naziv Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
Autor Carl MacInnes, Peter Steidl
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 198
EAN 9781523842322
ISBN 1523842326
Libristo kod 17603876
Nakladnici Createspace Independent Publishing Platform
Težina 199
Dimenzije 127 x 203 x 11

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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