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Service Quality

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Service Quality Roland T. Rust
Libristo kod: 04163888
Nakladnici SAGE Publications Inc, prosinac 1993
In this book leading scholars and practitioners present the latest research and theory in customer s... Cijeli opis
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In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

Informacije o knjizi

Puni naziv Service Quality
Autor Roland T. Rust
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1993
Broj stranica 294
EAN 9780803949201
ISBN 0803949200
Libristo kod 04163888
Nakladnici SAGE Publications Inc
Težina 410
Dimenzije 143 x 217 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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