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Knjige na engleskom > Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services > Service Design for Business - A Practical Guide to Optimizing the Customer Experience

Service Design for Business - A Practical Guide to Optimizing the Customer Experience

Name: Service Design for Business - A Practical Guide to Optimizing the Customer Experience
Brand: John Wiley & Sons Inc
SKU: 09084815
Price: 22.83 EUR
Availability: InStock

Ben Reason

Lavrans Lovlie

Melvin Brand Flu

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 09084815

Nakladnici John Wiley & Sons Inc, prosinac 2015

Service design offers a tangible and effective approach for organizations to employ to better respon... Cijeli opis

Libristo kod: 09084815

57 b

22.83 €

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Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. "The Art of Services Design" shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.