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Sensory Marketing

Name: Sensory Marketing
Brand: Springer Palgrave Macmillan
SKU: 02966521
Price: 61.28 EUR
Availability: InStock

B. Hulten

N. Broweus

M. Van Dijk

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02966521

Nakladnici Springer Palgrave Macmillan, studeni 2008

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in te... Cijeli opis

Libristo kod: 02966521

154 b

61.28 €

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Informacije o knjizi

Puni naziv Sensory Marketing

Autor B. Hulten, N. Broweus, M. Van Dijk

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2009

Broj stranica 183

EAN 9781349366491

Libristo kod 02966521

Nakladnici Springer Palgrave Macmillan

Težina 298

Dimenzije 152 x 10 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Economics > International economics

Economics, Finance, Business & Management > Business & Management > Business strategy

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