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Science and Art of Branding

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Science and Art of Branding Giep Franzen
Libristo kod: 02408810
Nakladnici Taylor & Francis Ltd, listopad 2008
Offers an overview of thinking about the development of brand strategy. This book approaches success... Cijeli opis
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78.49 €
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Building Strong Brands David Aaker / Meki uvez
common.buy 11.82 €

Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.

Informacije o knjizi

Puni naziv Science and Art of Branding
Autor Giep Franzen
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 558
EAN 9780765617910
ISBN 0765617919
Libristo kod 02408810
Nakladnici Taylor & Francis Ltd
Težina 1138
Dimenzije 177 x 252 x 31

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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