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Sales Force Design For Strategic Advantage

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Sales Force Design For Strategic Advantage A. Zoltners
Libristo kod: 12045514
Nakladnici Palgrave Macmillan, siječanj 2004
This book focuses upon the role of the sales force in today's changing world and how to design a sal... Cijeli opis
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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Informacije o knjizi

Puni naziv Sales Force Design For Strategic Advantage
Autor A. Zoltners, P. Sinha, S. Lorimer
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2004
Broj stranica 399
EAN 9781349508495
ISBN 1349508497
Libristo kod 12045514
Nakladnici Palgrave Macmillan
Težina 617
Dimenzije 155 x 235 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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