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Sales Force Design For Strategic Advantage

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Sales Force Design For Strategic Advantage Andris A. Zoltners
Libristo kod: 01340382
Nakladnici Palgrave USA, lipanj 2004
This book focuses upon the role of the sales force in today's changing world and how to design a sal... Cijeli opis
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108.99 €
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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Informacije o knjizi

Puni naziv Sales Force Design For Strategic Advantage
Autor Andris A. Zoltners, Prabha Sinha, Sally Lorimer
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2004
Broj stranica 399
EAN 9781403903051
ISBN 1403903050
Libristo kod 01340382
Nakladnici Palgrave USA
Težina 748
Dimenzije 162 x 242 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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