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Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings
Jezik
Engleski
Engleski
Knjiga
Meki uvez
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postm...
Cijeli opis
Libristo kod: 01289596
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38 b
38 b
15.05
€
Vanjske zalihe
Šaljemo za 14-18 dana
30 dana za povrat kupljenih proizvoda
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163.67
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Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
Informacije o knjizi
Puni naziv
Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings
Autor
Murat Karamuftuoglu
Jezik
Engleski
Engleski
Uvez
Knjiga - Meki uvez
Datum izdanja
2013
Broj stranica
132
EAN
9781780992877
ISBN
1780992874
Libristo kod
01289596
Nakladnici
John Hunt Publishing
Težina
138
Dimenzije
142 x 215 x 9
Kategorija
