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Rise of Marketing and Market Research
Jezik
Engleski
Engleski
Knjiga
Tvrdi uvez
Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed ov...
Cijeli opis
Libristo kod: 04554060
?
154 b
154 b
61.16
€
Vanjske zalihe u manjem broju
Šaljemo za 10-14 dana
30 dana za povrat kupljenih proizvoda
Moglo bi vas zanimati i
Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.
Informacije o knjizi
Puni naziv
Rise of Marketing and Market Research
Autor
H. Berghoff, P. Scranton, U. Spiekermann
Jezik
Engleski
Engleski
Uvez
Knjiga - Tvrdi uvez
Datum izdanja
2012
Broj stranica
312
EAN
9780230341067
ISBN
0230341063
Libristo kod
04554060
Nakladnici
PALGRAVE MACMILLAN
Težina
506
Dimenzije
151 x 221 x 23
Kategorija
