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Review of Marketing Research
Jezik
Engleski
Engleski
Knjiga
Tvrdi uvez
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered ra...
Cijeli opis
Libristo kod: 01353585
?
551 b
551 b
219.28
€
Vanjske zalihe u manjem broju
Šaljemo za 13-16 dana
30 dana za povrat kupljenih proizvoda
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
Informacije o knjizi
Puni naziv
Review of Marketing Research
Autor
Naresh K Malhotra
Jezik
Engleski
Engleski
Uvez
Knjiga - Tvrdi uvez
Datum izdanja
2013
Broj stranica
306
EAN
9781781907603
ISBN
1781907609
Libristo kod
01353585
Nakladnici
Emerald Publishing Limited
Težina
590
Dimenzije
158 x 235 x 28
