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Return on Investment in Meetings and Events

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Return on Investment in Meetings and Events M. Theresa Breining
Libristo kod: 06719305
Nakladnici Taylor & Francis Ltd, prosinac 2007
The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in d... Cijeli opis
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The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.

Informacije o knjizi

Puni naziv Return on Investment in Meetings and Events
Autor M. Theresa Breining
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2007
Broj stranica 304
EAN 9780750683388
ISBN 9780750683388
Libristo kod 06719305
Nakladnici Taylor & Francis Ltd
Težina 440
Dimenzije 154 x 226 x 17

Kategorija

Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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