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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Mark Schaefer
Libristo kod: 02780739
Nakladnici McGraw-Hill Education - Europe, travanj 2012
Explores how brands are identifying and leveraging the world's powerful bloggers, tweeters, and YouT... Cijeli opis
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Explores how brands are identifying and leveraging the world's powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. This title shows you how to use the breakthroughs in social networking and influence marketing to achieve your goals. It contains case studies, interviews, and insider advice.

Informacije o knjizi

Puni naziv Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Autor Mark Schaefer
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 240
EAN 9780071791090
ISBN 0071791094
Libristo kod 02780739
Nakladnici McGraw-Hill Education - Europe
Težina 504
Dimenzije 235 x 159 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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