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Relationship Marketing Re-Imagined

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Relationship Marketing Re-Imagined Naresh K. Malhotra
Libristo kod: 12432817
Nakladnici Business Expert Press, travanj 2016
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a si... Cijeli opis
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Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products,

Informacije o knjizi

Puni naziv Relationship Marketing Re-Imagined
Autor Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 168
EAN 9781631574337
ISBN 1631574337
Libristo kod 12432817
Nakladnici Business Expert Press
Težina 249
Dimenzije 152 x 229 x 10

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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