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Real Types of Diversification Strategies - An Analysis of different Types of Relatedness in German Companies
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167 b
30 dana za povrat kupljenih proizvoda
On corporate level main strategic decisions involve the question which businesses are to be pursued and which to be neglected, thus how the portfolio of businesses is designed. The ultimate goal is a value adding business portfolio, meaning every single business is better off being part of this very portfolio instead of operating as a totally separate entity.§This added value arises from synergies among the businesses and the role of the corporate center. In the case of success this would lead to a conglomerate premium (the conglomerate is of higher value than the sum of its parts) in terms of company value instead of a conglomerate discount.§Corporate managers are generally very free in deciding what businesses they want to add to their portfolio and which to divest. This raises two questions: one regarding the type of businesses in a portfolio (i.e. what industries do they serve) and the other regarding the optimal size of a portfolio (i.e. how many businesses can be managed at once). The term diversification deals with both questions: it describes how broad and how diverse a company
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