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Qualitative Research Methods in Consumer Psychology

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Qualitative Research Methods in Consumer Psychology
Libristo kod: 09406403
Nakladnici Taylor & Francis Ltd, rujan 2015
While consumer research is founded on traditional quantitative approaches, the insight produced thro... Cijeli opis
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While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with thei

Informacije o knjizi

Puni naziv Qualitative Research Methods in Consumer Psychology
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 336
EAN 9781138023499
ISBN 9781138023499
Libristo kod 09406403
Nakladnici Taylor & Francis Ltd
Težina 810
Dimenzije 152 x 229 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Psychological methodology
Society & Social Sciences > Psychology > Social, group or collective psychology
Society & Social Sciences > Psychology > Occupational & industrial psychology
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