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Public Relations and Communication Management in Europe

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Public Relations and Communication Management in Europe Betteke van Ruler
Libristo kod: 12565181
Nakladnici De Gruyter, ožujak 2004
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-A... Cijeli opis
? points 514 b
205.09 €
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Informacije o knjizi

Puni naziv Public Relations and Communication Management in Europe
Autor Betteke van Ruler, Dejan Vercic
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2004
Broj stranica 515
EAN 9783110176117
ISBN 3110176114
Libristo kod 12565181
Nakladnici De Gruyter
Težina 851
Dimenzije 155 x 230 x 33

Kategorija

Society & Social Sciences > Politics & government > Central / national / federal government
Place qualifiers > Europe
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