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30 dana za povrat kupljenih proizvoda
In the context of global economic recession, fear has become institutionalised in many organisations, both in the private and public sectors. Board directors are under pressure from shareholders. Senior executives are attempting to maintain sales in a nervous market and many people are concerned about job security and maintaining their living standards. This book shows how fear manifests itself in large organizations; how it impacts on the workforce and how by reducing our willingness to take risks and to innovate it can inhibit economic growth and innovation, at both an individual and corporate level. Keegan examines the psychological barriers to innovation and presents initiatives to loosen the paralysis caused by the economic downturn. The book explores how energy can be channelled into positive, productive directions and how fear can be harnessed and transformed into the fearless innovation required to kick off and sustain new growth in organizations.