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Psychology of Entertainment Media

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Psychology of Entertainment Media L J Shrum
Libristo kod: 01225377
Nakladnici Taylor & Francis Ltd, travanj 2012
'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & se...
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'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace.

Informacije o knjizi

Puni naziv Psychology of Entertainment Media
Autor L J Shrum
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 364
EAN 9781848729445
ISBN 1848729448
Libristo kod 01225377
Nakladnici Taylor & Francis Ltd
Težina 612
Dimenzije 223 x 159 x 22

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Cinema, TV & Radio industries
The Arts > Performing arts > Television
Society & Social Sciences > Psychology
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