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Psychology of Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Psychology of Advertising Bob M (Professor of Consumer Behavior in the Department of Marketing at the University of Groningen in the Netherlands) Fennis
Libristo kod: 32708315
Nakladnici Taylor & Francis Ltd, listopad 2020
? points 149 b
59.16 €
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Informacije o knjizi

Puni naziv Psychology of Advertising
Autor Bob M (Professor of Consumer Behavior in the Department of Marketing at the University of Groningen in the Netherlands) Fennis, Wolfgang (Emeritus Professor of Social Psychology at Utrecht University a
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2020
Broj stranica 466
EAN 9780367346393
ISBN 0367346397
Libristo kod 32708315
Nakladnici Taylor & Francis Ltd
Težina 844
Dimenzije 246 x 174 x 30

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Psychology > Social, group or collective psychology
Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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