Kako kupovati
Dostava
Savjetnik za kupnju
Production of Modernization
Engleski
211 b
30 dana za povrat kupljenih proizvoda
Moglo bi vas zanimati i
/
Tvrdi uvez
197.54
€
/
Tvrdi uvez
88.05
€
/
Meki uvez
18.90
€
Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life. The Production of Modernization examines Lerner's writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.
Informacije o knjizi
Engleski
