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Process-based Strategic Planning
Jezik
Engleski
Engleski
Knjiga
Tvrdi uvez
A company's strategies define its future direction, specifying not only target market positions for...
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Libristo kod: 05281272
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154 b
154 b
61.28
€
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Šaljemo za 13-16 dana
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Moglo bi vas zanimati i
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
Informacije o knjizi
Puni naziv
Process-based Strategic Planning
Autor
Rudolf Grünig, Richard Kühn
Jezik
Engleski
Engleski
Uvez
Knjiga - Tvrdi uvez
Datum izdanja
2010
Broj stranica
358
EAN
9783642167140
ISBN
3642167144
Libristo kod
05281272
Težina
682
Dimenzije
244 x 167 x 26
Kategorija
