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Pricing and Revenue Management of Services

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Pricing and Revenue Management of Services Irene C. L. Ng
Libristo kod: 06715212
Nakladnici Taylor & Francis Ltd, srpanj 2007
Integrating both theory and real world practices, this book advances the concepts in pricing and rev... Cijeli opis
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Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.

Informacije o knjizi

Puni naziv Pricing and Revenue Management of Services
Autor Irene C. L. Ng
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2007
Broj stranica 208
EAN 9780415350778
ISBN 9780415350778
Libristo kod 06715212
Nakladnici Taylor & Francis Ltd
Težina 540
Dimenzije 156 x 234 x 22

Kategorija

Economics, Finance, Business & Management > Finance & accounting > Finance > Corporate finance
Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
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