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Personal Brand Creation in the Digital Age

Name: Personal Brand Creation in the Digital Age
Brand: Birkhauser Verlag AG
SKU: 18184972
Price: 61.56 EUR
Availability: InStock

Mateusz Grzesiak

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 18184972

Nakladnici Birkhauser Verlag AG, travanj 2018

Presenting a scientific exploration of personal branding and digital communication, this ground-brea... Cijeli opis

Libristo kod: 18184972

154 b

61.56 €

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Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

Informacije o knjizi

Puni naziv Personal Brand Creation in the Digital Age

Autor Mateusz Grzesiak

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2018

Broj stranica 185

EAN 9783319696966

ISBN 3319696963

Libristo kod 18184972

Nakladnici Birkhauser Verlag AG

Težina 382

Dimenzije 216 x 154 x 19

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Sales & marketing

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries

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