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Origin of Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Origin of Brands Laura Ries
Libristo kod: 05151636
Nakladnici HarperCollins Publishers Inc, rujan 2005
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, t... Cijeli opis
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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

Informacije o knjizi

Puni naziv Origin of Brands
Autor Laura Ries, Al Ries
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2005
Broj stranica 320
EAN 9780060570156
ISBN 0060570156
Libristo kod 05151636
Nakladnici HarperCollins Publishers Inc
Težina 292
Dimenzije 238 x 136 x 32

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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