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Online Shopping and Luxury Goods

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Online Shopping and Luxury Goods Caterina Rossin Cole
Libristo kod: 15201130
Nakladnici LAP Lambert Academic Publishing, studeni 2015
In the developed world, the majority of people own a smartphone and shopping online has become a rou... Cijeli opis
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In the developed world, the majority of people own a smartphone and shopping online has become a routine. The aim of this study is to explore whether the in store shopping in the fashion luxury goods sector has good chances to survive in the near future or whether the online is likely to replace the in store experience. The research also investigates whether fashion luxury goods shopping inclinations are similar or differ from country to country focusing on Italian, British and Chinese markets.

Informacije o knjizi

Puni naziv Online Shopping and Luxury Goods
Autor Caterina Rossin Cole
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 52
EAN 9783659952319
Libristo kod 15201130
Nakladnici LAP Lambert Academic Publishing
Težina 96
Dimenzije 150 x 220 x 4

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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