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Olympic Marketing

Name: Olympic Marketing
Brand: Taylor & Francis Ltd
SKU: 06710366
Price: 233.77 EUR
Availability: InStock

Benoit Seguin

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 06710366

Nakladnici Taylor & Francis Ltd, travanj 2012

The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, w... Cijeli opis

Libristo kod: 06710366

586 b

233.77 €

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The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.

Informacije o knjizi

Puni naziv Olympic Marketing

Autor Benoit Seguin

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2012

Broj stranica 272

EAN 9780415587860

ISBN 9780415587860

Libristo kod 06710366

Nakladnici Taylor & Francis Ltd

Težina 710

Dimenzije 156 x 234

Kategorija

Sports & Active outdoor recreation > Sport: general > Sporting events & management > Olympic & Paralympic games

Economics, Finance, Business & Management > Business & Management > Sales & marketing

Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries

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