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No BS Marketing to Seniors and Leading Edge Boomers

Name: No BS Marketing to Seniors and Leading Edge Boomers
Brand: Entrepreneur Press
SKU: 01219726
Price: 15.46 EUR
Availability: InStock

Dan S. Kennedy

Chip Kessler

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 01219726

Nakladnici Entrepreneur Press, studeni 2012

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Un... Cijeli opis

Libristo kod: 01219726

39 b

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15.46 €

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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.