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Models for Innovation Diffusion

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Models for Innovation Diffusion Vijay Mahajan
Libristo kod: 04713632
Nakladnici SAGE Publications Inc, svibanj 1985
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines... Cijeli opis
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Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

Informacije o knjizi

Puni naziv Models for Innovation Diffusion
Autor Vijay Mahajan, Robert A. Peterson
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1985
Broj stranica 88
EAN 9780803921368
ISBN 0803921365
Libristo kod 04713632
Nakladnici SAGE Publications Inc
Težina 144
Dimenzije 142 x 216 x 6

Kategorija

Society & Social Sciences > Society & culture: general > Social groups
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